Knowledge Base Article

How AI Is Changing SEO

Artificial intelligence (AI) is reshaping the world of search engine optimization (SEO), prompting marketers and content creators to rethink traditional strategies. Here's a quick overview of the key changes:

  1. Search Is Becoming Conversational
  2. Featured Snippets and Zero-Click Searches Are Increasing
  3. E-E-A-T Matters More Than Ever

  4. New Metrics for Success
Updated 24 days ago
Version 3.0

5 Comments

  • admin's avatar
    admin
    Community Manager

    You could include examples of how to track visibility in AI summaries, since analytics for that isn’t straightforward.

    • ashac's avatar
      ashac
      Community Manager

      Great point! Tracking visibility in AI-generated summaries is still evolving, but we’ll look into adding examples or tools that can help approximate it—like monitoring mentions, featured snippet coverage, or using third-party SEO tools that track AI snapshot presence. Thanks for the suggestion!

  • admin's avatar
    admin
    Community Manager

    I’ve noticed a dip in organic traffic for some high-performing blog posts recently. Our content is still ranking, but it feels like users are getting their answers without clicking through. Is anyone else seeing this trend? How are you adjusting your strategy—if at all? Are things like structured data, FAQs, or long-form still working for you?

    • admin's avatar
      admin
      Community Manager

      There was a session conducted by rishabhjivan​ to solve this. Maybe we should set another session with the Analytics teams.

    • ashac's avatar
      ashac
      Community Manager

      100% yes. I’ve seen this with a few clients too—especially on informational queries. The AI summary pulls in just enough that users don’t feel the need to visit the page. No idea if it’s a trend or a long-term shift, though.