I’ve noticed a dip in organic traffic for some high-performing blog posts recently. Our content is still ranking, but it feels like users are getting their answers without clicking through. Is anyone else seeing this trend? How are you adjusting your strategy—if at all? Are things like structured data, FAQs, or long-form still working for you?
There was a session conducted by rishabhjivan to solve this. Maybe we should set another session with the Analytics teams.
100% yes. I’ve seen this with a few clients too—especially on informational queries. The AI summary pulls in just enough that users don’t feel the need to visit the page. No idea if it’s a trend or a long-term shift, though.
